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Chapter 348: Where Are We Going, Dad

Translator: Atlas Studios Editor: Atlas Studios

It was understandable that Tang Muxin was worried. Ko Gohon’s gamble this time was based on two programs.

But for Hong Dali’s side, he only had one. If he just randomly filmed one in a rush, then it’d easily cause him to be disadvantaged and lose the bet. If that was the case, then the ten Toyoda limousines that Hong Dali had previously won would go back to him again—though Ko Gohon was detestable, at least he still had credibility.

Thus, if Hong Dali were to really lose, then he naturally couldn’t go back on his words.

“Young Master,” Ling Xiaoyi thought for a while and said, “Why don’t we ask Sister Cai to get some big celebrities in the entertainment business. In that case, at least the viewership ratings would be guaranteed. I believe that with Young Master’s current reputation, it definitely won’t be difficult to invite some celebrities over.”

“Yes, Dali.” Tang Muxin also anxiously said, “At this time, we can’t lose no matter what. Ko Gohon is so aggressive, and he initiated the bet on his own accord, which means he’s definitely very confident of winning. It won’t do if we don’t invite these influential big celebrities! Or else... or else we can ask Sister Nianwei to appear in the program. With Sister Nianwei, there definitely won’t be a problem!”

“En, let me think about it first...” Hong Dali touched his chin, then decisively shook his head and said, “Sister Nianwei cannot appear.”

“Why?!” Tang Muxin exclaimed in shock. “Why can’t Sister Nianwei appear? Ko Gohon didn’t say that Sister Nianwei is not allowed to be on the program!”

“I don’t need him to say about this type of thing.” Hong Dali said with certainty, “The problem is that Sister Nianwei already has many scenes in ‘iPartment.’ I’d specially asked the scriptwriter to write more scenes for Sister Nianwei. If Sister Nianwei appears in yet another program, then even if we win, Ko Gohon would not be convinced of his defeat. Actually, it’s a small matter of whether he admits defeat or not, but the main point is that I don’t want to tire Sister Nianwei.”

“That’s true. It can’t really be justified letting one person appear in two programs...” Tang Muxin despondently said, “Then, we have to quickly think of a way to make a program. It’s easy to make it such that the actors don’t overlap with each other in both programs. We can just ask Sister Cai to find more celebrities. But the problem is, what would this program be about? Why don’t we make a talent show as well By then, together with ‘iPartment,’ the viewership ratings would definitely not be lower than Ko Gohon’s.”

“Actually, it needn’t be so troublesome...” Hong Dali grinned without the slightest pressure. “I suddenly have a good idea. Let’s go to Chenhui Building first. We’ll speak with Sister Cai after getting there, heh heh!”

Very soon, the group arrived on the ninth floor of Chenhui Building. Hong Dali and the rest immediately headed for the big conference room. In no time, Zhang Cai rushed over and asked, “Young Master, you’re looking for me?”

“Yes, Xinxin, explain to Sister Cai about the entire thing.” Hong Dali’s head lay on Li Nianwei’s lap. “I’ll rest for a while first.”

Very soon, Tang Muxin had explained details of the entire incident to Zhang Cai. After hearing everything, Zhang Cai was silent for a while, then said, “We’ll choose Tianjing Satellite TV as the TV station. We’ve worked with them since ‘I Am a Singer,’ so there’s no need to change it. The viewership ratings of this channel are still quite good at the moment. Currently, ‘iPartment’ is going to be filmed soon. The location is currently under construction, and the script for the first episode has already been written. But for the second program... Does Young Master have any arrangements?”

“Mm, the second program is quite simple.” Hong Dali lay on Li Nianwei’s lap and yawned as he said, “Sister Cai, find a few celebrities with children. The children must be around 4 to 6 years old. They must look adorable, and I want both boys and girls, about five to six of them.” Speaking up to this point, Hong Dali suddenly thought of one child. “Ohh, oh right, get Mo Mo as well, heh heh.”

“Ah?!” Upon hearing Hong Dali’s words, everyone was stunned. Tang Muxin curiously asked, “Dali, I understand that we have to find celebrities, but why would you find the children of the celebrities? And you’re including Mo Mo as well? Are you planning to get Mo Mo to participate in this program as well? Would it work?”

“It shouldn’t be a problem.” Hong Dali grinned and turned his body. “This program will be called ‘Where Are We Going, Dad’. With a bunch of cute little kids, it’ll definitely attract much attention... Ah, I’m so tired. Sister Cai, go and look for those people first. I’ll sleep for a while.”

“‘Where Are We Going, Dad’?” Everyone mumbled for a few times and were filled with doubt—from what Young Master meant, he’s planning to get a few little kids to be the main leads, can this be done? Five- to ten-years-old kids going on television, can they act?

Actually, it was understandable that they had doubts. That was because they didn’t understand how extremely popular this program, ‘Where Are We Going, Dad’ was in Hong Dali’s previous life!

The program ‘Where Are We Going, Dad’ produced by Mango TV in his previous life was a program of a record of actual events displaying fatherly love, which was broadcasted season by season. Every episode, five celebrity fathers would bring their children along and experience life in the countryside for 72 hours. The fathers and sons(or daughters) would have to complete a series of missions designed by the production team, and in the meantime, the fathers would be responsible for the food and lodgings of their children.

In his previous life where the entertainment industry was thriving, after this program had broadcasted its third episode, the viewership ratings reached 1.8% throughout the entire nation. Moreover, responding to the requests of the viewers, it was re-broadcasted 8 times, creating a new record for the number of broadcasts of non-drama programs on Mango TV. Without a doubt, it became the viewership rating champion and also aided in making the filming locations tourist hotspots.

“En, I think this idea of Young Master’s will work out.” After carefully pondering over it for a while, Zhang Cai fiercely nodded. “I’ll go and contact the celebrities right now. This time, I’ll try my best to contact all the famous celebrities in Heavenly State that have children, and then pick out the five most adorable and good-looking children! Since that Ko Gohon looks down so much on us, then we’ll let him wait and see!”

...

While Hong Dali had started preparations on the program included in the bet, Ko Gohon naturally didn’t remain idle.

Imperial Hotel, Presidential Suite number four.

“How’s it going with making the connections with the advertising side?” Ko Gohon sat on the sofa. The previous time, he’d suffered a double loss during the bet with Hong Dali. This time, of course, he had to exert all his might and win it all back no matter what!

“Young Master, the various web portals have carried out their advertising. Miss Min Feiyao has also given her fullest support, but...” The bodyguard sweated again. “But currently, because the reception of stage nine of ‘I Am a Singer’ on the internet is too strong, the current popularity of those few programs of Hong Dali’s have remained high. Our capital investment of 10 million can only roughly make it into a tie of 1:1 with him.”

“Then, for the celebrity aspect, has it all been prepared?” Ko Gohon asked.

“Everything has more or less been prepared for the celebrity part. We’ve contacted the currently eight most popular stars in Heavenly State to join in our ‘Star Plan.’” The bodyguard replied. “Meanwhile, the auditions have already started for ‘Big Stars of the Nation.’ I believe that in no time, there will be quite a lot of good-quality newcomers joining in the show. By then, the viewership ratings would definitely greatly surpass Hong Dali’s.”

“Good!” Ko Gohon nodded in satisfaction, then asked, “How are the negotiations going at the TV station? I want the TV station with the highest viewership ratings, the highest!”

“Negotiations have been successful for the TV station side.” The bodyguard answered, “Currently, we’ve chosen Modu Satellite TV, which has the highest average viewership ratings in Heavenly State. Its usual viewership ratings are as high as 2.4%, even better than the 2.2% at Tianjing Satellite TV. By then, with the additions of these two programs of Young Master’s, I believe that the viewership ratings would achieve a new high again.”

“Good!” Ko Gohon fiercely smacked his thigh, then squinted his eyes and thought for a while. He decisively said, “Add on to the capital investment, increase the advertisement fees to 20 million, and at the same time, increase the program budget by 50%! I can only win, and can never lose the bet this time!”

“Yes!” The bodyguard instantly obeyed and was going to turn and leave.

“Wait!” Ko Gohon called his bodyguard back and said, “We can’t only focus on this. I feel that we should give a few additional troubles to Hong Dali. Humph, humph, military tactics have always been crafty. Relay my orders, make the entire nightclub that we’ve purchased in West Fourth Loop free of charge for a month. I want to attract all the customers from Ye Lai Xiang over. Get as much of them as possible!”

“Yes!”

...

Tianjing City West Fourth Loop, Ye Lai Xiang nightclub.

A few young men from rich families asked the waiter once they entered, “Xiao Li Zi(Means small ‘Li’), what good programs are there tonight?”

The waiter called Xiao Li Zi bowed and greeted as he said, “Oh, young master Bin, you’ve come. These few days, there have been street dance performances. It’s said that our manager has spent a pretty penny to invite the professional street dancing team. It’s very good.”

“Oh? That’s good, haha. Come, let’s go inside and take a look.” Young master Bin smiled as he gave a 100-yuan tip to Xiao Li Zi. “Help me find a better place with a good view. It’s their first time here for these few friends of mine, you know.”

“Aiyo, then, of course, we have to express our earnest welcome to them,” Xiao Li Zi beamed with delight. “Young master Bin, wait a moment. I’ll go and arrange for the best seats, and I guarantee it’ll satisfy all of your important guests!”

“Go, go.” Young master Bin instantly felt that he had gained a lot of face. In his excitement, he gave another 100-yuan tip. “Reward!”

Just then, a pretty girl beside him smiled and said, “Young master Bin, you like watching street dances too?”

Young master Bin nodded. “I just like seeing people putting their heads on the ground and spinning, and those that hold their crotches and turn around on the ground...”

Very soon, Xiao Li Zi diligently ran back and said, “Young master Bin, the arrangements have been made. This way please, this way please!”

The group instantly went inside. The place that Xiao Li Zi had arranged for had a rather good view, and because it was still early, there were only colorful bright lights flashing on the stage. There was still no one at the position of the band.

After young master Bin and the rest had taken their seats, Xiao Li Zi asked, “Young master Bin, what do you want to drink today? I especially recommend a few new combinations, for instance, Whiskey with green tea, Jack wine with coke.”

“Sure.” Young master Bin instantly snapped his fingers. “Serve whatever new things you have. These few brothers of mine are all good at drinking! Oh right, open two bottles of Royal Salutes too.”

“OK!”

A short while later, a few waiters served all the wine and drinks. Young master Bin and the rest drank for a while, and unknowingly, there were more and more people in the area. Just then, the big ceiling lights in the main hall suddenly started turning and projected tens of thousands of spots. A sharp whistle came out from the stereo sound system. All the youngsters present suddenly stood up and clapped and screamed with all their might. Those who didn’t know would have thought this was the scene of sales being carried out.

“This means that the street dance performance is going to start, right?” Young master Bin smiled. “The scene is really quite good.”

“Haha.” That previous pretty girl smiled and said, “I wonder if there’s the Popping that I like the most.”